Eminem Set to Launch Limited Edition G-Shock Watch

Watch the throne: resurgent Detroit rapper Eminem has made a massive impact on the music of 2013 with the release of his new album, The Marshall Mathers LP 2. Now, Slim Shady is ready make his mark in the crazy world of watches with the launch of a new collaborative timepiece created to celebrate the 30th anniversary of watchmaker G-Shock.

The watch, which goes by the model number GDX6900MNM-1, takes G-Shock’s recently updated XL-6900 timepiece and “personalizes it with a unique Eminem graphic design for a watch that is not only ruggedly functional, but also stylish & streetwise.”


Among those personal touches include Eminem’s backwards “E” logo featured on the watch face and band loop, while the rapper represents his hometown of Detroit with an outline of the city’s skyline on the upper half of the band in red. There is also a “Shady” signature on the back of the watch and on the lower half of the band.

“With hip-hop it’s as much about where it’s from as who it’s for,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. in a press release. “Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans.”

The watch costs $180 and is set for release in limited quantities on the G-Shock website and in select retailers (including G-Shock’s storefront in Soho NYC) this Saturday, December 7.